March, 2009 - The premier brand of automotive power transmission and cooling system components in the Australian and New Zealand Aftermarket, Dayco, celebrates a major milestone this year.

The year 2009 marks Dayco’s 30th anniversary of highly successful operations in Australia.

Dayco Drive Belts are now the number one choice in the Australian automotive aftermarket, due to the uncompromising quality of this vast and easily accessible drive belt, timing kit and engine cooling belt product ranges which have been manufactured in the company’s own state of the art facilities located all over the world.

Dayco is also Australia’s number one choice for automotive repairers and re-sellers for premium quality replacement thermostats and fan clutches. This pro-active company also leads the field with its technologically advanced no-slack belt tensioners, Dayco offering the largest product range in Australia of these products.

Several outstanding Australian automotive aftermarket milestones have been achieved by this global company during the past three decades, with one constant factor that has remained true to the Dayco automotive aftermarket product range throughout the past 30 years. This is the fact that quality transcends all other factors in determining success for aftermarket products in this marketplace.

This fact is also clearly evident with Dayco Drive Belts also becoming and remaining the engine and cooling system belt of OEM choice for Ford Australia during these 30 years.

Dayco has also been a pioneer in the Australian automotive aftermarket over the past three decades, releasing the first timing kits with oil seals in 2001 and since becoming the number one supplier of these important engine maintenance and replacement products in the country.

Dayco has also become the first drive belt manufacturer and marketer in Australia to make its entire product range available on line, with a constantly updated and simple to use on line cataloguing system in place since 2005 at

As modern motor vehicle engine technology has advanced, so has Dayco’s product range, the company introducing its patented Teflon (PFTE) timing belt range to suit the exacting demands of modern highly fuel efficient engines.

Innovation is a big part of Dayco’s success all over the world and this continues in the Australian aftermarket with Dayco’s introduction of Scooter belts. This range caters for the regular drive belt replacement requirements of the highest growing mode of transportation in Australia.

Dayco has also promoted its products using the premier sports marketing platform of

V8 Supercar racing, with a long term personal sponsorship strategy with highly talented racer Jason Richards, who finished second at last year’s Bathurst 1000.

By promptly responding to changes in the Australian car parc, Dayco has ensured that Australian automotive repairers have access to world leading drive belt, timing belt and engine cooling system products. This has given the global company an unrivalled reputation for product quality and dedicated local customer service.

While reaching the company’s 30th Anniversary in Australia this year, Dayco’s parent company has just achieved 100 years of operation, so this is an aftermarket success story that is set to continue here for many years to come.

Dayco cordially invites its aftermarket customers to visit the company’s stand (K32) at the 2009 Australian Automotive Aftermarket Expo from Thursday April 2 to Saturday April 4 at the Sydney Exhibition Centre to view and learn more about a number of innovative new products to join the extensive Dayco Australian aftermarket range.